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Recruiting with your Company Website

Making your company website serve your present and future recruiting
purposes

Many recruiters overlook the possibilities posed by their own company's
website, mostly due to the effectiveness of using a jobsite to solve most,
if not all, of your recruitment problems. Our advice: if you have the time
and resources to do so, make your corporate website more jobhunter-friendly.
Don't lose out on the potential hires hidden among the traffic of interested
browsers cruising through your website.
If you want to truly realize the recruitment potential of your company
website, read on:


Develop your content on corporate culture.
Keep in mind that a company isn't just about its products or services; it's
also about the people and the environment that make up the firm. Try to put
up sections on your firm's corporate culture; show the reader what its like
working for your company, and what kind of people move up better in the
ranks.

Add a user-friendly and functional employment section.
Think "one-stop shop". This makes it easier for jobhunters to apply to your
company without even having to log on to a jobsite. And don't shut this
section down if you run out of vacancies; if you don't need any more people
at the moment, ask visitors to leave their emails so they can be contacted
and alerted whenever openings come up in your firm.

Pitch!
Give prospective applicants a short overview of compensation packages
available to employees. Don't forget to mention any special allowances,
privileges and / or benefits like gas allowances, an expense account,
company vehicles, etc. If you've got some happy employees willing to make a
testimonial, do so.

Go easy on the bells and whistles.
Remember that not all people have a fast internet connection. Keep this in
mind whenever your company wants to make revisions on the website, or if
there are plans for major overhauls in the site. If the site's heavy
eye-candy graphics and movie clips take a bit of time to load, consider
revising. A lot of surfers get impatient with slow loads.

 



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