Internal reference
To gain access to a key executive a reference from another key person within the same company never fails.

Divide(or Unite) and Conquer
Suggest the same idea to two differernt key executives in the same company.If you get them to agree seperately,that the idea is sound,then,when you put them together,a sale is probably going to be the result.

Cynical

1. We make promises to the extent that we hope and keep them to the extent that we fear.
   
   
2. However we may question the sincerity of the people we meet,we always suppose them more truthful with us than with others.
   
   
3. Few people have sense enough to prefer blame from which they can benefit, to praise which leads them astray.
   
   

War
Supreme excellence consists in breaking the enemy's resistance without fighting

To secure ourselves against defeat lies in our own hands,but the opportunity of defeating the enemy is provided by the enemy itself. The good fighters of old first put themselves beyond the possibility of defeat,and then waited for an opportunity of defeating the enemy.

In war ,the way is to avoid what is strong and to strike at what is weak.You can be sure of succeeding if you only attack places that are undefended.

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