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You'll be shocked when you learn what I found out when
I posted a job as an employer on a job search website. Find out
the tactics to get the attention of an employer like me amid a
sea of job search website applications.
Hi, I'm the one sabotaging your online job search. On several
job search websites, I've posted a job only to waste hundreds
of applicants' time in the process. Each one of those hundreds
was hoping to get the job, each applying in good faith,
assuming that they had a chance--that at least one of the
hundreds of them who applied would get the job.
In fact, I ended up not selecting any of the applicants for the
job, even though a number of them seem quite well qualified
based on their resumes and carefully crafted letters. I went
with someone recommended to me by a colleague.
Job Search Engine Sites' Inner Workings Exposed!
Why would I cruelly toy with these eager online job searchers'
emotions? Why do people like me make an already impersonal
online job application process even more inhuman? Actually,
when you look at job search websites from the employer's point
of view, a few things become clear:
* Job search websites trigger an overwhelming tidal wave of
applications.
In one day my email inbox got well over 100 applications. In
fact, I had to pull the plug on the job posting when it became
clear I would be drowning in applications.
* Most applications submitted on a job search site read like
they've been plagiarized from a job-hunting manual.
One after another cover letter--from the applicants who
bothered to include a cover letter--looked like they could have
been submitted in response to any job opening in the US, from
burger flipper to rocket scientist.
Every applicant had goals of advancement and a desire to find
an outlet for their talents. Very, very few bothered to make
the link between these goals and desires and a job at my
website copywriting firm.
* Most applicants on job search websites are not even remotely
qualified.
I not only got fiction writers and poets applying for my
copywriting position; a few computer programmers and graphic
designers applied as well.
After all, why not? All they had to do was hit "send." Let the
poor slob on the other end figure out if their qualifications
match the position.
Please, before you hit "send," remember that the poor slob
you're making work for just might have better things to do. At
least remember that eventually the owners of the website may
catch up with you and throw you off the site for behavior that
is, essentially, spamming.
Online Job Searches Drown in a Sea of Applications.
As you can see, you really are competing against hundreds of
other applicants for every open position. That is, if you're
lucky, you'll be competing against hundreds of other
applicants.
If you're not lucky, your application can easily get lost in a
sea of faceless applications before anyone even looks at it
long enough for you to be in competition for anything.
The problem isn't so much that you have such great competition,
but that you have such awful competition.
If someone on the other end even does look at your application,
how likely is it that they will be looking at it with a fresh
eye, excited at the possibility of a great hire?
Job Search Websites Make It Hard to Distinguish Yourself.
You're just a series of filled-in form fields and rows of text.
On most sites, you can't even adjust the font of your resume.
Your job website application may disappear into the ether
unread--and you'll never find out.
With a hundred applications per day, it's very easy for an
email inbox to go over quota and bounce a few, or for a few
sheets of printouts to fly into the recycling bin prematurely.
Most job search sites make it difficult or impossible to track
the status of an application beyond confirming that it was
entered into the system.
In short, when it comes to job search websites, hard work and
persistence pay off. You have to cast a lot of lines very well
before you even get a bite. Often it isn't so much the best
worker who gets the job, but the person most skilled at
navigating the application process.
The good news is that if you learn to approach the job search
website process from the point of view of making life easier
for a potential employer, you'll have an enormous advantage
over other applicants.
When you start thinking about the person on the other side of
the "submit" button, you'll see potential flaws in your
application that never would have appeared to you otherwise:
how you can make your cover letter more concise and
to-the-point, or how you could remove irrelevant time-wasting
factoids from your resume.
Ready to get a fresh start with your applications by looking at
them from an employer's perspective? Start re-planning your
online job search now, before you forget.
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