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What to Do When People Want Everything for Free: How to Politely Get Rid of Mooches

It's a sticky situation.  A prospect, a site visitor, or just a
casual acquaintance asks for your help or advice on something.
You gladly give it, thinking it's a one-time "favor."  But
instead of providing a little free advice, you've opened the door
to an onslaught of mooching!  Now, every time you check your
email, you find question after question.  What do you do?

This is a problem many online business owners face.  You want to
appear friendly and helpful, but the person on the receiving end
of your favor is draining you dry.  After all, these are services
you charge for.  This is how you make your living.

Like many folks, you don't want to appear rude or unprofessional.
But the time you take to answer questions and provide help is
taking away from your ability to earn an income.  Let me tell you
about one approach that seems to work wonderfully.

Minimal Information

When the repeat offender asks for help, offer a minimal response
to the question.  For the sake of illustration, let's say your
area of expertise is in Web site design.  If the person asks for
information on making his/her site design more professional, you
might consider saying that adding a top border to the site would
create continuity.  You might also mention that having black text
on a white background makes for easier reading (as opposed to
white text with a deep purple background).  However, don't go
into details.

This lets you give an answer to the question (instead of just
ignoring them), but doesn't reveal any information you might
charge for.

Honesty Is the Best Policy

Next, be honest.  Explain that designing Web sites is what you do
for a living.  It's how you earn your income.  Let the person
know that you would be more than happy to offer consulting
services or full-fledge design and maintenance services, but
these would come at a cost.  Outline your pricing structure for
people so they'll know exactly what each service costs.

This action gets you "off the hook" (so to speak) and frees you
from having to answer any future questions.

Provide Alternative Resources

Go one final step further and find some alternative, free
resources the person might check into for additional information.
By offering a list of design forums, free ebooks, or
information-packed sites, you're getting yourself out of the
picture in a kind and professional way.

Nine times out of ten, "moochers" either don't have the money to
pay, or they are unwilling to pay for products and services.  In
either case, you're unlikely to make a paying client out of such
people.  By using the steps above, you gain your freedom, and at
the same time provide helpful resources where the moocher can get
free information.


 



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