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What to Do When People Want Everything for Free: How to Politely Get Rid of Mooches
It's a sticky situation. A prospect, a site visitor, or just a casual
acquaintance asks for your help or advice on something. You gladly give it,
thinking it's a one-time "favor." But instead of providing a little free
advice, you've opened the door to an onslaught of mooching! Now, every time
you check your email, you find question after question. What do you
do?
This is a problem many online business owners face. You want
to appear friendly and helpful, but the person on the receiving end of
your favor is draining you dry. After all, these are services you charge
for. This is how you make your living.
Like many folks, you don't want
to appear rude or unprofessional. But the time you take to answer questions
and provide help is taking away from your ability to earn an income. Let me
tell you about one approach that seems to work wonderfully.
Minimal
Information
When the repeat offender asks for help, offer a minimal
response to the question. For the sake of illustration, let's say
your area of expertise is in Web site design. If the person asks
for information on making his/her site design more professional, you might
consider saying that adding a top border to the site would create
continuity. You might also mention that having black text on a white
background makes for easier reading (as opposed to white text with a deep
purple background). However, don't go into details.
This lets you
give an answer to the question (instead of just ignoring them), but doesn't
reveal any information you might charge for.
Honesty Is the Best
Policy
Next, be honest. Explain that designing Web sites is what you
do for a living. It's how you earn your income. Let the person know that
you would be more than happy to offer consulting services or full-fledge
design and maintenance services, but these would come at a cost. Outline
your pricing structure for people so they'll know exactly what each service
costs.
This action gets you "off the hook" (so to speak) and frees
you from having to answer any future questions.
Provide Alternative
Resources
Go one final step further and find some alternative,
free resources the person might check into for additional information. By
offering a list of design forums, free ebooks, or information-packed sites,
you're getting yourself out of the picture in a kind and professional
way.
Nine times out of ten, "moochers" either don't have the money
to pay, or they are unwilling to pay for products and services. In either
case, you're unlikely to make a paying client out of such people. By using
the steps above, you gain your freedom, and at the same time provide helpful
resources where the moocher can get free information.
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