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Insights
One of the leading executive job search firms and job placement agencies in Thane, India
How To Get New Clients In Tough Times You've heard it before: "Times are tough. No one's hiring copywriters (or teachers, or plumbers, or builders)". You may even be tempted to believe it. Don't. It's not true. Every copywriter who's been in business for more than a year is busier than ever right now. (I'm writing this in April 2003.) And they'll continue to be in business as long as anyone's doing business. As long as business people need to communicate, business people need copywriters. In tough times, you need to take a tough attitude to your copywriting business. You need both will and determination --- exactly the same qualities you need in the good times. So if you've been listening to the doomsayers, cheer up. The following strategies will get new business for you --- not only in tough times, but anytime. => Focus on companies rather than agencies In tougher times, change your marketing focus from agencies to businesses. One of the benefits of getting sub-contract work from agencies (advertising, editorial, multimedia) is that it's faster than working with businesses which may never have hired a copywriter before. One of the drawbacks is that you'll get paid less, because the agency wants to enhance its profits. However, when companies are trimming back their budgets, the agency may be the first ballast that's thrown overboard. Don't get tossed away with the agency, contact those companies you did sub-contract work for directly. (The agency won't object. Unless you have a non-compete agreement with an agency, this is none of the agency's business.) Many companies will be delighted to work with you directly. They've still got work that someone has to do, and they're saving agency fees. Note: you may get a shock when you talk to some of the companies you've worked for through an agency at how much the agency was charging for your services. It will give your self-esteem a boost.
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